ABOUT US
Four Continents. One Champion.
Uniting legendary cricketing talent from Asia, Africa, Europe & North America for an unforgettable T20 experience. World T20 Continent Cup brings together elite players, iconic moments, and world-class entertainment under one historic tournament.
The World T20 Continent Cup
World T20 Continent Cup (WT20CC) is an international T20 cricket tournament organized by Atherra Sports Pvt. Ltd., bringing together legendary and retired international cricketers from across the world for a world-class competition.
The tournament features four continental teams representing Asia, Africa, Europe, and North America, creating a unique platform where iconic players reunite to showcase their talent, passion, and sportsmanship.
WT20CC is designed to celebrate the spirit of cricket while delivering exciting entertainment to fans worldwide.
More Than Just Cricket
Beyond the action on the field, the World T20 Continent Cup aims to promote international sporting collaboration, inspire the next generation of cricketers, and strengthen the global cricket community through innovation, professionalism, and excellence.
Global Collaboration
Promoting international sporting collaboration and stronger partnerships.
Inspire Generations
Inspiring the next generation of cricketers to dream big and achieve more.
Global Community
Strengthening the global cricket community and uniting cricket lovers.
Innovation & Excellence
Driven by innovation, professionalism, and a commitment to excellence.
OUR COMMITMENT
Organized by Atherra Sports Pvt. Ltd., the tournament is committed to maintaining the highest standards of integrity, player welfare, fan engagement, and event management. From world-class venues to premium broadcasting and digital experiences, every aspect of the tournament is built to provide an unforgettable experience for players, partners, and cricket fans.
Integrity
Upholding fairness and transparency in everything we do.
Player Welfare
Ensuring health, safety and well-being of every player.
Fan Engagement
Creating memorable experiences for fans worldwide.
Event Management
Delivering world-class events with precision and excellence.
To become one of the world's premier international legends T20 cricket tournaments, uniting continents through the power of cricket.
OUR MISSION
Bring Together Legends
Bring together legendary international cricketers from around the world.
World-Class Experience
Deliver a world-class cricket and entertainment experience.
Promote Global Unity
Promote sportsmanship, cultural exchange, and global unity through cricket.
Create Long-Term Value
Create long-term value for players, fans, sponsors, broadcasters, and hosts.